Aesthetic branding is everything to me, here's why... Image via Oak Essentials. Working in the world of marketing, especially on the social media side, I’ve noticed how easily aesthetics get dismissed as being just the "pretty" part of branding. But through my own work shaping brand visuals and storytelling, it's shown me the opposite: aesthetics can be one of the most powerful tools a brand has. They’re the first impression, the emotional cue, and often the reason someone pa