Aesthetic branding is everything to me, here's why... Image via Oak Essentials. Working in the world of marketing, especially on the social media side, I’ve noticed how easily aesthetics get dismissed as being just the "pretty" part of branding. But through my own work shaping brand visuals and storytelling, it's shown me the opposite: aesthetics can be one of the most powerful tools a brand has. They’re the first impression, the emotional cue, and often the reason someone pa

The brands that intrigue me most are the ones that feel less like shopping and more like a connection. The way SET has built their strategy, community, and aesthetic identity shows exactly how they became a cultural standout . There are certain brands that aren't just seen, but felt. For me, that brand is SET Active. It's a brand that operates beyond the product, and creates an experience. And in an environment where brands launch every week, building one that truly stands o